Volkswagen's Changing Names
Dec. 12, 2007
No, no, no, it is nothing major, nothing crazy — but Volkswagen Of America is changing its name.
In fact, it's just the insertion of one word.
And it only affects the top-level umbrella organization.
On Jan. 1, Volkswagen Of America will change to Volkswagen Group Of America to better reflect its five brands (Volkswagen, Audi, Lamborghini, Bentley and Bugatti) and affiliated financial divisions.
Volkswagen and Audi, the two most popular and best-
selling brands, will still operate under their respective Volkswagen Of America and Audi Of America banners.
Earlier this year, in September, VW Of America announced it was restructuring its organization and moving from Michigan to Virginia. The move is to begin in April and be completed by the end of the year.